Cookie policy

Last updated: January 19, 2021 

We use cookies, pixel tags, web beacons, mobile device IDs and similar files or technologies to collect and store the information we automatically collect about your computer, device, and use of (the “Website”). You can find out more about cookies and how to control them in the information below. 

If you do not accept the use of these cookies, please disable them using the instructions in this cookies policy, by following the 'opt-out' links provided below or by changing your browser settings so that cookies from the Website cannot be placed on your computer or mobile device. 

1. What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a certain webpage. Cookies are then sent back to the originating webpage on each subsequent visit, or to another webpage that recognizes that cookie. Cookies are widely used in order to make the Website work, or to work more efficiently, as well as to provide information to the owners of the Website. 

Cookies do lots of different jobs, like generally improving the user experience. Cookies may tell us, for example, whether you have visited the Website before or whether you are a new visitor. 

There are two broad categories of cookies: 

  • First party cookies served directly by the Website owner to your computer or mobile device. 
  • Third party cookies which are served by a third party. We use third party cookies for analytics and social media purposes. 

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are 'permanent cookies', meaning that they survive after your browser is closed. They can be used by the Website to recognize your computer when you open your browser and browse the internet again. 

2. How do we use cookies?

We use cookies to: 

  • track traffic flow and patterns of travel in connection with the Website; 
  • understand the total number of visitors to our Website on an ongoing basis and the types of internet browsers (e.g. Firefox, Chrome or Internet Explorer) and operating systems (e.g. Windows or Mac OS) used by our visitors; 
  • monitor the performance of the Website and to continually improve it; 
  • to evaluate and avoid interactions on our website through automated access, for example, by bots. 

3. What types of cookies do we use?

The types of cookies used in connection with the Website can be classified into four categories, namely “Essential”, “Functional” and “Analytics" and ”Targeting cookies”. We have set out some further information about each category, and the purposes of the cookies in the following table.. 

To find out more information about how to block any of these cookies, please see the instructions set out in 'How to control or disable cookies' below. 


Other technologies used. 

We use Cision, which uses technology similar to targeting cookies set through our site by our analytics partners. Cision uses cookies to measure the effectiveness of our site as it generates exposure on other sites and social media such as ‘viral’ tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by 3rd party sites. Cision cookies do not collect directly personal information.

We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to 

4. How to control or disable cookies 

When you first visit our site, and where applicable based on your jurisdiction, we will ask you for your cookie preferences via “cookie settings”.  You can then choose to provide or withhold your consent to non-essential cookies and we will only use these cookies if and when we have your consent to do so.   

Please contact us at if you have any questions or concerns.  

You can disable these cookies later or change your mind at any time via or through your browser settings. 

Your browser settings 

If you are using a web browser (e.g. Google Chrome, Mozilla Firefox or Microsoft Edge), you have the ability to accept or decline cookies by modifying the settings in your browser. Please refer to your browser instructions or help screen to learn more about the functions which your browser provides to manage cookies. Please note that you may not be able to use all the interactive features of our site if all cookies are disabled. 

If you are using a mobile app, the operating system of your mobile device (e.g. Apple iOS, Google Android or Microsoft Windows) provides privacy settings which let you manage how mobile apps use technologies similar to cookies to recognise your device and in certain cases make interest-based advertising available within mobile apps you use. Please refer to the instructions or help pages of your mobile operating system to learn more about the functions which it provides to manage these privacy settings. 

5. Changes to this Cookie Policy

We will occasionally update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the "Last Updated" date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes on the Website. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies. 

6. Need more information? 

If you would like to find out more about cookies and their use on the Internet, you may find the following links useful: 

7. Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information. 

8. Contact us 

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email or the address provided below: 

Hadrian House, Wincomblee Road
Newcastle Upon Tyne, United Kingdom